It’s almost Amazon Prime Day, but Best Buy, Target, and Walmart have their own competing sales right now. Best Buy annoyingly calls it the ‘Black Friday in July’ sales event, and while you don’t need any kind of membership to enjoy these deals, you can get access to exclusive discounts if you subscribe to the retailer’s My Best Buy Plus and My Best Buy Total plans.

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We test products year-round and handpicked these deals. Products that are sold out or no longer discounted as of publishing will be crossed out. We’ll update this guide periodically throughout Prime Day.

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Samsung Galaxy Watch5

Photograph: Samsung

The Samsung Galaxy Watch5 (7/10, WIRED Recommends) is our favorite smartwatch for Android phone users. You can use it to reply to your texts and follow turn-by-turn navigation in Google Maps, or track sleep and heart rate. The usual spate of fitness tracking features is present, though some are locked exclusively to Samsung phone owners, like the electrocardiogram.

If you need a portable little laptop, we like the Microsoft Surface Laptop Go 2 (8/10, WIRED Recommends). It feels like a $1,000 laptop, made from aluminum and polycarbonate resin, so it’s not as fragile as typical plastic. But for the price, the 1080p screen isn’t great, and you lose out on a backlit keyboard and battery life—we got about seven hours out of it.

Nest Video Doorbell 

Photograph: Google

The Nest Video Doorbell is our runner-up pick in our Best Video Doorbells guide because it’s more expensive than our top pick in the base price and monthly cost—if you want 30-day video history and smart alerts, a Nest Aware subscription costs $6 per month. Still, it’s a great doorbell, and a charge lasted more than a month. If you already use a bunch of other Google products, like the Nest Cam and Nest Hub below, it’s nice to have everything in one app.

The Nest Cam looks modern and can easily blend in with your decor. It’s one of our favorite indoor security cameras. It has clear, 1080p video quality, two-way audio, and two-factor authentication. Alerts are accurate, too, detecting people, animals, or vehicles. As with most Nest products, you really need a Nest Aware subscription to get the most out of it. Without that, you only get three hours of history.

Like the indoor Nest Cam above, this is one of our favorite outdoor cameras with two added floodlights. It has a 130-degree field of view. In our testing, we found that the motion detector was accurate and sensitive enough to alert you of a person based on the slight whisk of a ponytail. 

Google Nest Wifi Pro

Photograph: Google

The Nest Wifi Pro (7/10, WIRED Recommends) is one of our favorite mesh routers. It’s simple, so your internet will work reliably without having to deal with too many settings. They use the 6-GHz band for backhaul and double up as smart-home hubs with built-in Thread radios, Bluetooth LE (low energy), and Matter support. If you have older Nest Wifi hardware, it will not be backward compatible with the Wifi Pro. 

If you want a cheap smart display, this is a solid option (7/10, WIRED Recommends), and while it does go on sale frequently, it doesn’t usually hit this low price. The 7-inch screen works for the kitchen, but it excels in the bedroom paired with the sleep-sensing tech for tracking sleep quality. You can control all your Nest products in one place too.

Home and Personal Care Deals

Breville Barista Express

Photograph: Breville

This is our favorite espresso machine. It’s pricey even on sale, but it’s cheaper than the last discount we tracked. You’ll get a capable machine that easily grinds beans, steams milk, and brews espresso expertly. It gradually builds up water pressure to ensure a smooth, even extraction. Breville sells many of the parts, so you can keep it running for years—WIRED reviews editor Julian Chokkattu has been using his reliably every day since 2018. 

You can find robot vacuums for less and more than this, but the J7+ is one of our top picks, thanks to its class-leading navigation. It empties itself into the base, and it has a smaller compartment to hold extra bags so you don’t misplace them. iRobot OS, formally called Genius, learns your preferences and creates a cleaning plan based on that, rather than forcing you to program everything manually.

Dyson Corrale Hair Straightener

Photograph: Dyson

The sale price is on the Vinca Blue/Rosé color. You don’t need to spend this much to get a good hair straightener, but Dyson tools have a habit of making you feel fancy. The Corrale (8/10, WIRED Recommends) has unique flexing plates that curve around the hair to avoid the splaying-out effect and uneven heat distribution you’ve probably seen with other flat irons. I love that it’s cordless, but the battery is seriously lacking in power. It’s also heavy.

We love Roku for streaming our favorite content, and these TVs are decent for the money. WIRED associate editor and resident TV expert Parker Hall says they’re not the best of the best (we prefer Roku’s Plus Series), but if you aren’t picky or need something for the bedroom, you’ll be happy with one of these. The 40-inch is also discounted to $170 ($60 off).


Retailer Sales Pages

Every retailer has some kind of sale going on to compete with Amazon. Here are their sale pages if you want to browse the sales yourself.

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