Law & Order star Christopher Meloni is showing off his buff physique in a playful new digital ad. A new video from apparel brand Tommie Copper for their July 4 campaign depicts Meloni waking up in bed, and speaking enticingly to the camera.
“Hey, come a little closer, I want you to experience the magic that’s underneath these sheets,” he says. “I’m going to show you my giant… socks.”
The camera then cuts to a kitchen, where an incredibly naked—and flexible—Meloni kicks his feet up onto the counter while making breakfast to show off his socks.
“I never take these babies off,” the actor continues. “Better than being naked. Why? Because naked only comes in one color.”
Of course, this is far from the first time that Meloni has showed off his impressive physique. Early on in his TV career, he was nude for a lot of his screen-time in the HBO prison drama Oz, where both he and his butt first found fame. He also frequently posts photos from his training sessions on social media, including his popular party trick—the splits—and has even remarked that he enjoys to work out in the buff.
“I work out naked,” he said in 2022, jokingly adding: “It’s my gym… I can do whatever I want… I don’t black out the window. And I’m okay with that. My wife is not.”
This comment soon led to Meloni doing exactly that in a tongue-in-cheek ad campaign for Peloton, in which he lifted weights, did yoga, and even jogged while completely naked. “Apparently some people think the way I work out is strange,” Meloni said in the digital video. “Honestly, I don’t get it. Me, I don’t think using the Peloton app is strange at all.”
This nude sock campaign, then, is a continuation of a grand tradition. One can’t help but wonder which brand Meloni will partner with for his next nude commerce project.
Philip Ellis is a freelance writer and journalist from the United Kingdom covering pop culture, relationships and LGBTQ+ issues. His work has appeared in GQ, Teen Vogue, Man Repeller and MTV.